RICH MEDIA; THE PRESENT
Rich Media : Does “Rich Media” sound familiar to you?
Well, as the name implies, Rich media advertising is super RICH!
A rich media banner contains video, image, social media components or any interactivity elements.
Simply put, it is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Below are 4 reasons why you should go “Rich Media”:
- Rich media banners have the power to drive user to actions three to six times more than a standard banner.
- You get to track and monitor your audiences’ behaviors with its analytical components and tracking capabilities. This enables future ad campaigns planning and optimization.
- Rich media formats are more memorable and help to prevent banner blindness during campaigns. Such memorable ads will help brand recall and recognition and could very well influence the viewer’s buying decision.
- Statistics show higher levels of engagement on rich media ads; this is great news for brand engagement!
While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience’s behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign.
Rich media clearly works on many levels for many campaign objectives. More visible and engaging, rich media ads add value to both brand advertising and direct response advertising.
In summary, standard banners are out while rich media banners just got in!!!